As a general contractor, standing out amongst competition can be tough. However, by implementing a few strategic SEO tactics, your business can easily attract new clients and gain more visibility online. Here’s how to get business as a general contractor:
1. Optimize your website for local search
When potential clients search for general contractors in their area, you want your website to appear at the top of the search engine results page. To accomplish this, you need to optimize your website for local search by including location-based keywords in your page titles, meta descriptions, and content.
2. Build a strong online presence
In addition to your website, it’s crucial to have a strong online presence on social media platforms and online directories. Be sure to claim your business on Google My Business, Yelp, and other relevant directories as it allows your business to become more easily discoverable.
3. Showcase your work with photos and videos
Clients want to see the quality of your work before they hire you. By including photos and videos of your previous projects on your website and social media pages, you can help them visualize what you’re capable of.
4. Offer testimonials and reviews
Reviews and testimonials from previous clients can significantly influence a potential client’s decision to hire you. Encourage satisfied clients to leave reviews on your website, social media platforms, and directories such as Yelp.
5. Stay up to date with trends and news
Staying up to date on industry trends and news can help build your credibility and authority as a general contractor. Share articles and insights on your website and social media platforms to show potential clients that you’re knowledgeable and experienced in the industry.
By implementing these SEO tactics, your general contracting business will be in a better position to attract new clients and build a strong online presence. Remember, search engine optimization is a long-term strategy and requires consistent effort to see results. However, by staying committed and being patient, you can take your business to the next level.